audience analysis

The audience for my review is anyone looking to buy a new digital camera. They can be young or old, male or female, just anyone who is interested in buying a new camera. They will want to know about the quality of the camera. They need to know the resolution of the pictures and video it takes and how sturdily the camera is built. They will also want to know what features the camera comes with such as video, photo editing, style features, and many other features that come with many of today's digital cameras. This is important because many people are looking for a camera to serve a certain purpose and want to be sure that it has all of the features they need and that they're not spending money on features that they don't really want. Since the younger generation is more adept at using technology they probably wouldn't care much about user friendliness because they could probably figure out how to use the camera without ever reading the instruction manual. Older consumers on the other hand have a harder time adapting to the technologies that the younger generation has grown up with and want a camera that is easy and simple to use. Another factor that many consumers consider is the price of the camera, they want to know how much the camera costs, how much cameras with similar functions cost, and what feats a more expensive camera would have. This knowledge can allow them to make an informed decision on whether or not the camera is the right value for them or if they want to buy a camera with less features but costs less, or buy a camera with more features but costs more. Some consumers also worry about the quality of the lens and the amount of zoom that the camera is capable of. The lens is an extremely important aspect of a digital camera, even if a camera is capable of taking pictures in a certain clarity it can only be as detailed as the image it can gather through the lens, while this does not really matter to most people who do not need that much detail professional photographers need to know how clear of a picture they can get with a camera. The amount of zoom a camera has is also very important, since many people like to take pictures outdoors they need to have a camera that can take quality pictures up close as well as being capable of focusing on an object at a distance. It is also important to clarify the difference between optical and digital zoom, optical zoom is an adjustment of the lens to focus on an object more clearly and digital zoom is basically just focusing on a smaller portion of the picture and blowing it up. My audience needs all of this information in order to make an accurate, well informed decision on whether or not this camera is right for them.